PetSafe Idea Lab

To support a collaborative culture, Barber McMurry renovated an underutilized fitness center into a collaborative workspace that sparks ideas — the PetSafe Idea Lab.

The Idea Lab is divided into three zones: an open space for individual and group use, private conference rooms, and a break area. Glass, drapes and custom wood partitions divide the space without compromising views or access to natural light. Felt baffles and wall panels enhance acoustics and add color and visual interest. Mobile furniture and glass boards maximize flexibility for large groups to break out, generate ideas, and come together to share. Interactive writeable and magnetic walls, as well as tackable panels and chalkboard walls, provide ample opportunities for team members to get away from their desks and generate fresh ideas.  

The renovation reflects the company culture and brand — open, fun, relaxed, and, of course, pet-friendly. Materials are durable and easily-cleaned, and we included unique, on-brand features like pet water stations and designated areas to hang leashes.